YouTube would like to sell streaming subscriptions via a ‘channel store’

What do you want to know

  • YouTube is reportedly working on an online store for streaming services.
  • The “channel store” will likely offer consumers a one-stop platform for purchasing streaming subscriptions.
  • YouTube will supposedly launch the online streaming market this fall.

YouTube already offers access to live TV, video-on-demand content, and cloud-based DVR from various TV networks through YouTube TV. Now the company apparently wants to extend that business model to streaming services.

According to the Wall Street Journal (opens in a new tab), YouTube is developing an online marketplace that will provide a one-stop shop for users to subscribe to their favorite streaming services, Amazon Prime Video Channels or Apple TV. The platform, which is internally referred to as a “channel store”, is expected to launch this fall.

The Google-owned video-sharing platform has reportedly been working on the project for at least 18 months. The report says YouTube “has renewed discussions with entertainment companies about participation on the platform.”

Android Central has contacted YouTube for confirmation and will update this article when we receive a response.

While a number of streaming platforms, such as HBO Max, are already accessible through YouTube TV, this service is only available in the United States. The channel store will likely allow YouTube to expand its streaming reach to more regions by integrating an online store into its app.

The service will supposedly leverage its massive global reach to convince streaming platforms to sign a partnership with it. This will boost content marketing and visibility to over 2 billion monthly YouTube users by making video trailers available to watch for free on YouTube. Users will then be able to subscribe to a streaming service they like without leaving the app.

Of course, streaming partners can expect to share revenue with YouTube for subscriptions made through the platform. It’s not yet clear how YouTube will split revenue with streaming services, but the terms are expected to be different for each platform.

For consumers, the Channel Store means there will be only one destination to manage multiple streaming subscriptions. It remains to be seen, however, whether the content offered by the online store will be worth the subscription fee. Pricing will be a crucial factor that YouTube must also consider.

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