Unruly Unveils Most Shared Ads of 2015 with Google Android’s “Friends Furever” Topping the List

NEW YORK & LONDON & SYDNEY – (COMMERCIAL THREAD) – A cute ad for Android featuring clips of unlikely animals playing together is the most shared ad of 2015, according to data released today by video ad technology company Unruly.

“Furever Friends” – which portrays surprising animal friendships – has attracted 6,432,921 shares on Facebook, Twitter and the blogosphere since its launch in February, placing it ahead of Disney’s “surprise buyers” campaign, which took second place in Unruly’s annual ranking of the 20 best global video ads.

This not only makes him the winner of this year’s landslide, but also the most shared ad of all time – ahead of last year’s best ad, Advertising Activia World Cup “La, La, La”, which has attracted 6,094,762 shares on social media since its launch in 2014.

In third position is an advertisement created by Buzzfeed Video for Purina pet food approximately one man and his puppy (3,021,499 shares), while the advertisements for Budweiser
(5th – 2,808,541 shares) and Kleenex
(10th – 2,027,213 shares) continue the theme of animal friendship. Heavily disguised Cristiano Ronaldo makes his way to fourth place with an advertisement for his own line of headphones for Monster (2,995,849 shares). Three adidas ads enter the Top 20 – the most for a single brand.

Unruly US President Richard Kosinski said, “We have been collecting and analyzing consumer data on video consumption and sharing habits since 2006 and one of the main drivers of video sharing is emotional intensity – what an advertisement makes a person feel.

“From the joy you feel when your puppy welcomes you home, to the nostalgic memories of your childhood pet, animals can tap into a wide range of emotions that have wide appeal. With an emphasis on friendship and shared experiences, advertisers in 2015 successfully used dogs, cats and other furry friends to induce strong feelings of warmth and well-being.

“Love Has No Label” from the Advertising Council (6th – 2,743,138 shares), aimed at promoting diversity and inclusion, is one of eight campaigns supporting good causes to also feature in this year’s top 20.

Other examples include a Microsoft video starring Iron Man actor Robert Downey Jr give a prosthetic arm to a young boy (9th – 2,119,279 actions), a anti-domestic violence PSA of the Italian newspaper Fanpage.it (8th – 2,365,612 shares), one Partnership between Game of Thrones and Coldplay for Red Nose Day (15th – 998,762), the Christmas cracker of John Lewis “#Man on the Moon”, organized jointly with Age UK (17th – 693,343) and the festive advertisement of the British supermarket chain Sainsbury’s “Mog’s Christmas Calamity” (19th – 629,720), which supports the charity Save The Children.

Unruly’s most shared ads of 2015

1. Android – “Furever Friends” – 6,432,921 shares

2. Disney – “Surprised customers of Disney characters”- 3 943 997

3. Purina – “This man found his soul mate in a puppy and it’s adorable”- 3,021,499

4. Roc by Ronaldo / Monster – “Cristiano Ronaldo – People will think I’m crazy!” – 2 995 849

5. Budweiser – “Lost Dog” Super Bowl Commercial – 2 808 541

6. Advertising advice – “Diversity and inclusion – Love has no label”- 2,743,138

7. Zorba – “Maya”
– 2,634,706

8. Fanpage.it – “The slap”: the reactions of the children – 2 365 612

9. Microsoft – “Robert Downey Jr. delivers a real bionic arm”- 2 119 279

10. Kleenex – “Improbable best friends”- 2,027,213

11. Metlife – “My father’s story “: Dream for my child”- 1 497 418

12. Pandora – “Single sign-on” – 1 157 824

13. DC Shoes – “Robbie Maddison’s Blowjob Dream” – 1,058,149

14. Supercell – “Clash of Clans: Vengeance”- 1 005 673

15. Red Nose Day – “Coldplay’s Game of Thrones: The Musical”- 998 762

16. adidas: “Create your own game” – 779,019

17. John Lewis – “#Man on the Moon”
– 693 343

18. adidas – “No longer following ft Leo Messi” – 681 645

19. Sainsbury’s – “Mog’s Christmas Calamity” – 629,720

20. adidas: “Yesterday is gone” – 625,545

Sarah Wood, co-CEO and co-founder of Unruly, said: “Analyzing data from 1,300 ads shows that 2015 has been a very emotional year for video ads. On the one hand, warmth and happiness shone, with brands using fluffy pets and simple stories to melt our hearts and amplify the sharing.

“At the same time, other advertisers aligned themselves with social causes, evoking strong feelings of sadness and inspiration. It’s not that Adland has lost his sense of humor this year; it’s just that he found a sense of a higher purpose.

“Next year, we expect advertisers’ attention to shift from the warmth and happiness that were popular in 2015 to the euphoria. With its deluge of superhero, war and zombie movies – from Batman vs. Superman at Pride
and Prejudice and zombies – being released in 2016, we can expect marketers to follow Hollywood with similar themes. On the eve of a quadrennial year of Olympic Games, European Championships and presidential elections, the competition for consumer attention will be fierce and consumers will seek out superhero brands to exalt and exalt them. entertain in 2016. ”

The 2015 chart also shows a significant increase in social media shares compared to the previous year. This year’s top 20 attracted a total of 40,219,853 shares, an increase of 38.50% from last year’s top 20, which generated 29,038,725 shares in total.

Ads for Samsung, DC Shoes, Supercell and Zorba, a Renaissance studio based in India, also feature in the top 20.

Methodology

Unruly’s rankings are based on the number of shares – as opposed to views – that Facebook and YouTube ads have garnered on Twitter, Facebook, and the blogosphere. As such, they measure the ad’s online buzz or virality, ranking ads based on active transmission volume rather than the passive and paid metric of video audience.

Data was collected from January 1, 2015 to November 16, 2015. Data points were collected using Unruly Analytics ™. Unruly’s annual ranking of the 20 best global video ads only includes ads launched in 2015 and does not include movie or TV show trailers.

UNRULY and UNRULY ANALYTICS, logos and associated marks are registered trademarks of Unruly Group. Other trademarks are the property of their respective owners.

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About Undisciplined

Unruly is the advertising technology company that enables you to watch, track and share videos on the Open Web. Positioned at the intersection of video, social, native and mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance and publisher revenue .

With 3 out of 4 video views now outside of YouTube, 90% of Ad Age 100 brands have already used Indiscipline
to connect with audiences at high speed and at scale across the open web.

Differentiated by a unique data set of 2,000 billion video views and powered by a comprehensive technology stack, Unruly adds value by algorithmically evaluating content sharing and programmatically target personalized audiences. Visibility is 100% guaranteed for an audience of 1.35 billion unique users per month on mobile devices, tablets and desktops.

UndisciplinedX
is the first supply-side platform (SSP) for mobile video to deliver large-scale delivery of native ad formats and ensure visibility of premium video impressions purchased through RTB.

Unruly employs 200 people in 15 offices, with regional headquarters in London, New York and Singapore.

Its super power is emotional ad technology. His secret weapon are enthusiasts on a mission for #DeliverWow. Unruly was acquired by News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) in September 2015.


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