Strategy Analytics: Google’s Android business is key to success in the B2B smartphone market

BOSTON–(BUSINESS WIRE)–Google’s Android platform is more enterprise-ready than at any time since its inception thanks to Android Enterprise, according to a new report from Strategy Analytics: “Google’s Android B2B Evolution.” The report looks at how Google optimized Android for business and how it’s evolving its Pixel lineup to differentiate itself in a crowded smartphone market.

The B2B market has become the new frontier, with the rapid growth of mobile working further catalyzed by 5G and the COVID-19 pandemic. The growth of enterprise-issued Bring-Your-Own-Device (BYOD) and Corporate Liable (CL) devices means that managing sensitive data has become an even more pressing concern. Strategy Analytics notes that Android now accounts for 64% of global B2B smartphone shipments, up from 45% in 2011.

According to Andrew Brown, Executive Director of Enterprise Research at Strategy Analytics and author of the report, “As an open source platform, Android has gained a substantial share of the mobile operating system market, but it has also created fragmentation, security and therefore issues of using Android in enterprises While some OEMs have developed their own security solutions, the introduction of Android Enterprise helps create a standardized framework, ensuring that even if A company’s Android devices are provided by different OEMs, they can offer similar levels of security and management in conjunction with UEM (Unified Endpoint Management Tools).

Gina Luk, Associate Director, Enterprise Research at Strategy Analytics, added: “Google’s entry into smartphone application processors could spur AI innovation and advance its development of 5G devices. We expect Google to continue to make Android more secure, especially with the growth of CL devices post-COVID, which means IT departments will have less hassle using Android devices in their environments. Google clearly intends to put the Pixel experience at the forefront of considerations for use in B2B environments.

Source: Strategy Analytics, Inc.

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Strategy Analytics, Inc. is a global leader in supporting businesses throughout their planning lifecycle with a range of custom market research solutions. Our multi-disciplinary capabilities include: industry research consulting services, customer insights, user experience design and innovation expertise, on-device mobile consumer tracking, and business-to-business advice. With expertise in smart devices, connected cars, smart home, service providers, enterprise, IoT, mission-critical components and media, Strategy Analytics can develop a solution to meet your your specific planning needs. For more information, visit us at www.strategyanalytics.com.

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