Onvo opens flagship travel hub
SCRANTON, Pa. — Onvo now serves customers at its flagship travel center in Dorrance.
The location is Onvo’s first ground-based build of the company’s new store prototype, and is also its first travel center in Luzerne County.
Located off Exit 155 on Interstate 8, Onvo Travel Plaza – Dorrance features six bean-to-cup coffee machines, two showers, and a beer refreshment area called the Beer Barn.
The new spot also includes truck diesel, Sunoco-branded gasoline, and a full-size Burger King.
To celebrate its grand opening, the store will offer free coffee of any size to customers for their first week of business, from August 24 to August 31.
“We are very happy to celebrate the opening of this store. This store is the culmination of everything we hope for the future of our brand and we can’t wait to start serving our customers,” said Sonny Singh, Business Development Manager, Onvo. .
The location will also house Onvo’s first electric vehicle charging units, which are expected to be installed early this fall. Onvo Travel Plaza – Dorrance will include two DC fast charging stations as part of Pennsylvania’s Driving PA Forward program.
Rebranding in convenience
Onvo was previously known as Liberty Travel Plazas. The company launched its new name and rebrand in 2019. The change was driven by the company’s commitment to providing customers with a friendly and memorable experience.
As reported by Convenience store newsthe new identity and branding included several elements: a new name and logo, a completely redesigned website, an updated loyalty program, an updated store design, and a new mascot named Onvo.
“While our old identity has served us well over the past 30 years, it was time for us to update our brand into something that reflects our commitment to delivering experiences that leave our customers happy and thriving. I truly believe that we did with Onvo,” said Aulakh, Onvo’s business development manager, at the time.
It followed the change with a new loyalty program, which was implemented in December 2021.
Designed in collaboration with Paytronix, the program was launched alongside a new Onvo mobile app, available on Apple and Android devices.
Onvo Rewards members can earn points, known as Hoots, for every in-store purchase they make. Boos can then be redeemed for rewards such as free food, drinks, snacks, or fuel discounts.
‘Onvo Rewards is an exciting new chapter for our business. The decision to launch a new loyalty program came from the desire to reward our most loyal customers with additional benefits, while providing them with an easy way to interface with their rewards,” said Harman Aulakh, Chief Marketing Officer of ‘Onvo, about the deployment. “Onvo Rewards and the new Onvo app really offer customers an intuitive and fun way to interact with their rewards program and the brand as a whole.”
Additional program benefits include referral rewards, birthday and anniversary rewards, and a buy-five-get-one-free club program for coffee, roller grill items, and beverages in a fountain.
Founded in 1988 in northeast Pennsylvania, Onvo has grown into a network of more than 50 businesses, including 38 travel centers, 23 quick-service and full-service restaurants, and six hotels located across the northeast and central Pennsylvania and upstate New York.
Onvo, based in Scranton, employs more than 1,000 team members across the region in a variety of hospitality, customer service and petroleum distribution roles.