Ireland’s first Lego store is set to open on Grafton Street this summer
Ireland’s first-ever LEGO store is set to open this summer on Grafton Street in a move that will delight today’s youngsters and those with fond memories of the legendary colored bricks.
Blending physical and digital LEGO play, shoppers will have a variety of activities to entertain themselves in the unique shop.
Personalized gifts will be made by visitors to the store. If you wish, you can create your very own LEGO minifigure, a gift that will impress anyone on their birthday or Christmas.
There’s no need to worry about trying to find the mysterious LEGO brick that disappeared years ago, as the Grafton Street LEGO Store has a ‘Pick a Brick Wall’ which contains all the imaginable parts.
Free building challenges and events will take place in the store every month, giving aspiring LEGO builders the chance to show off their craftsmanship.
LEGO Retailer Vice President of Global Development Simone Sweeney is delighted to have found a home for the country’s first LEGO store after “many years” of searching.
“We were looking for the ideal site in Dublin, so we were very excited when the opportunity arose to open on busy Grafton Street.
“The new LEGO Store will be among the biggest and best brands in Dublin, in a shopping area loved by many families and local visitors.
“The city has been part of LEGO Retail’s expansion strategy for many years given the large number of LEGO fans in Ireland and the international customers typically found in the city,” she said. .
LEGO minifigures of some of Ireland’s most iconic landmarks will be on display in the store. VIP members will be able to earn double points and exclusive gifts with purchases made in the store.
Ms Sweeney expressed her joy for the Irish LEGO community, saying: “The new LEGO store in Dublin will allow builders of all ages to be inspired by endless play possibilities and new builders to welcome them on an exciting new journey of discovery. in the LEGO universe.
“We are also delighted to unveil the new LEGO retail platform in this market with innovative retail-focused experiences and a destination for product launches, events and a hub for our Irish LEGO fan community. .”