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Google’s ‘Android Team’ turns Drake’s latest ‘banger’ into an Apple diss track on RCS

By Michael L. Green

Well, here’s something you don’t see on many “normal” news days, let alone a Sunday. Google’s official Android Twitter account, which is typically used to, well, announce special Android features and key “selling points” in a fairly straightforward and non-controversial way, is making serious waves with a rare Apple jab in disguise in an “unofficial lyric explanation video” of one of Drake’s last songs.

Impressively, this comes just around 48 hours after the surprise release of the ‘Texts Go Green’ album, including ‘Honestly, Nevermind’. Of course, the title of said track made Big G’s mission to call on its rival to resist the adoption of the RCS protocol quite easy, especially after doing the same thing (minus the timely pop culture reference) several times in the recent past.
While extremely simple in execution (some might even say rudimentary), the 38-second video featuring the catchy “Texts Go Green” audio intro and a short PSA narrated by Google’s text-to-speech robotic voice manages to be both very informative (just ask none other than Ryan Reynolds) and decidedly effective in bringing negative attention to Apple.
Technically, Google doesn’t openly mock or criticize its competition here, even resorting to (sarcastic) flattery to argue for “a super-talented team of engineers” at Apple to do the right thing on the complicated issue of fragmentation. courier services.
For those of you who have been living under a rock for a few years, the search giant behind the world’s most popular mobile operating system has championed the widespread adoption of Rich Communication Services (RCS), working hard towards the technology goal of enriching everyone’s basic text experience with the three major US carriers.
Without surprise, Apple has not yet joined the initiative, which unnecessarily complicates the life of Android and iPhone users. For instance, End-to-end encryption cannot be used between the two platforms, and the same goes for many other useful features that are supported separately by Apple’s iMessage app and all the different RCS implementations. on the market today.

On top of everything, we obviously also face a chromatic problem, which Apple could also easily solve by integrating RCS into its iMessage service and preventing texts from going “green”. Of course, the green and blue bubbles could very well exist even if the Cupertino-based tech giant cracks under all that public pressure and decides to extend an olive branch to Google… at some point in the future. Until then, we can probably all agree on one thing: this Drake song is an absolute bang.

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Michael L. Green
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