Google’s Android operating system gets a makeover

Android’s branding is about to be very different.

On Thursday, Google announced that it was changing Android’s branding for the first time in five years. The smartphone maker is adding more colors to the brand’s palette and tweaking the logo for a “more modern and accessible look”.

The new Android watermark looks thinner than before and it now incorporates the green head of the Android robot on the right side or above the word “android”. The head, minus its small body, will always appear in the company’s branding.

The font is also a bit rounder in some areas. The word “android” remains lowercase. However, it will now appear in black after being green for several years, as the company has found that “green is difficult to read, especially for the visually impaired.”

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As Google continues to “make Android for everyone in the community, our brand needs to be as inclusive and accessible as possible – and we believe there are a number of ways we can do better,” the company said in a press release.

Google will also use a new set of “contrast enhancing” secondary color combinations. The six-color set includes shades of blue, green, yellow, and orange.

Another change on the horizon is how Google names its new releases. The company is dropping its naming scheme for deserts and “tasty treats” starting with Android 10. So “Lollipop” and “KitKat” are in favor of the numbers.

“We also know that pies aren’t a dessert in some places and that marshmallows, while delicious, aren’t a popular treat in many parts of the world,” Google said in a press release. “As a global operating system, it is important that these names are clear and relevant to everyone around the world.”

Follow Dalvin Brown on Twitter: @Dalvin_Brown.



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