Google’s Android Enterprise is key to success in the B2B smartphone market, according to Strategy Analytics

According to new research from Strategy Analytics, “Google’s Android B2B Evolution,” Google’s Android platform is more business-friendly than at any time since its inception, thanks to Android Enterprise. The paper examines how Google has optimized Android for business and how the Pixel line is evolving to differentiate itself in a competitive smartphone market. According to a recent Strategy Analytics study, Google’s #Android platform is more enterprise-ready than at any time since its inception, thanks to Android Enterprise, which helped drive Android to 64% of shipments in the Android B2B #Smartphone marketplace.

According to Andrew Brown, Executive Director of Enterprise Research at Strategy Analytics and author of the report, “As an open source platform, Android has gained a substantial share of the mobile operating system market, but it has also created fragmentation, security and therefore issues of using Android in enterprises While some OEMs have developed their own security solutions, the introduction of Android Enterprise helps create a standardized framework, ensuring that even if A company’s Android devices are provided by different OEMs, they can offer similar levels of security and management in conjunction with UEM (Unified Endpoint Management Tools).

The B2B market has become the new frontier, with the rapid growth of mobile working further catalyzed by 5G and the COVID-19 pandemic. The growth of enterprise-issued Bring-Your-Own-Device (BYOD) and Corporate Liable (CL) devices means that managing sensitive data has become an even more pressing concern. Strategy Analytics notes that Android now accounts for 64% of global B2B smartphone shipments, up from 45% in 2011.

Gina Luk, Associate Director, Enterprise Research at Strategy Analytics, added, “Google’s entry into smartphone application processors could spur AI innovation and advance its development of 5G devices. We expect Google to continue to make Android more secure, especially with the growth of CL devices post-COVID, which means IT departments will have less hassle using Android devices in their environments. Google clearly intends to put the Pixel experience at the forefront of considerations for use in B2B environments.

Strategy Analytics, Inc. is a global leader in supporting businesses throughout their planning lifecycle with a range of custom market research solutions. Our multi-disciplinary capabilities include: industry research consulting services, customer insights, user experience design and innovation expertise, on-device mobile consumer tracking, and business-to-business advice. With expertise in smart devices, connected cars, smart home, service providers, enterprise, IoT, mission-critical components and media, Strategy Analytics can develop a solution to meet your your specific planning needs. For more information, visit us at www.strategyanalytics.com.

Summary of news:

  • Google’s Android Enterprise is key to success in the B2B smartphone market, according to Strategy Analytics
  • Check out all the news and articles from the latest security news updates.

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