Google “Switch to Android” App Appears in iOS App Store • The Registry

Google has started rolling out an iOS app to help those using Apple devices transfer their data to Android systems.

The Chocolate Factory’s “Switch to Android” app was unofficially available in the iOS App Store for those who had the direct link for about a week, but it’s now released for anyone to try.

“Google’s Switch to Android app helps you quickly and securely move your most important types of data — photos, videos, contacts, and calendar events — to a brand new Android device without messy cables,” the description says. of the application, in reference to the cable data transfer method previously recommended.

“The app also walks you through other important steps to set up your device, like turning off iMessage so you don’t miss text messages from friends and family.”

Google’s Switch to Android webpage again acknowledged the company’s iOS data siphon; it still promotes using Google Drive app for iOS to upload and transfer data to Android. Google did not immediately respond to a query about how Apple handled the app approval process.

Agility

Encouraging customers to switch from one platform or service to another is common in the tech industry.

Google encouraged Microsoft Office customers to move their data to Google Docs, before it became part of Workspace. Microsoft has encouraged Chromebook customers to switch to Windows 11 devices. Apple and Microsoft have each tried to woo the other’s customers. And of course, enterprise migration services abound.

Apple has been trying to attract Android customers for years. The iBiz introduced “Switch to iOS” in Google Play in 2015 and in 2020 launched a “Switch to iPhone” campaign.

However, Apple CEO Tim Cook, in an effort to discourage regulation that would force Apple to support sideloaded apps, recently undermined his company’s marketing by urging those who want to be able to sideload mobile apps without Apple’s approval to buy an Android phone.

Google, which supports downloaded apps on Android devices, also wants people to buy an Android phone and, after about a year of planning, has finally rolled out its own iOS app to make it happen.

This can be a necessity for both companies. Growth in the global smartphone market has slowed and declined recently, thanks to economic headwinds.

Meanwhile, since 2018, according to StatCounter, Android’s market share has fallen from 77% to 72% while iOS’s market share has fallen from around 19% to around 28%.

With part of iOS’s gain coming at the expense of other mobile operating systems, which can no longer be cannibalized to less than 1% market share, the mobile market growth opportunities for Apple and Google appear to hinge on either must- have a hardware innovation or eat the other’s lunch. ®

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