Google Store refresh gives more prominence to Pixel Pass

The Google Hardware Showcase is rarely updated outside of product launches and the holiday season at the end of the year. In the United States, the Google Store is now used to advertise Pixel Pass.

It replaces the “new Pixel 6 phones are here” ad that was mostly about Google Tensor and how the devices “adapt to you”. This blue cover and this copy can still be found elsewhere in the world because the Pixel Pass is only available in the United States.

The slogan of the subscription offer is “All Things Pixel. All in one plan.

Get the latest Pixel phone with Preferred Care, extra storage, ad-free entertainment and more. For a low monthly price.

It comes as Apple would do something similar for the iPhone. Google Store’s Pixel Pass offers phone upgrades every two years, 200GB of Google One cloud storage, Preferred Care replacements/repairs, YouTube Premium (including Music Premium), and Play Pass. During this time, it will discount your Google Fi plan by $5.

Pricing starts at $45 per month for the Pixel 6 and $55 with the Pixel 6 Pro. Depending on storage, the two-year savings can be as high as $176 on the smaller phone and $294 on the other. You can pay the rest of the phone cost to cancel.

The Google Store trades what it immediately shows shoppers, as the company will likely want to give the Pixel 6a central billing when it launches. Meanwhile, at the very bottom, Google announces that the “Pixel is the Official NBA Fan Phone.”

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