Google publishes an “online information study” on the Play Store

Google’s newest Android app on the Play Store is called “Online Insights Study” to allow “registered users to participate in market research.”

A site attached to the Play Store listing explains that “the online Insights study is a research project conducted by Google”.

If you choose to participate, Google will collect information about the advertisements you see and the sites you visit in order to develop measurement solutions to improve the future of online advertising while prioritizing user privacy. .

From the description, this looks like a job by Google’s advertising division to accommodate the phasing out of third-party cookies in Chrome. Google Ads is already testing the effectiveness of alternative advertising solutions and APIs derived from the Privacy Sandbox initiative.

A “unique invitation code”, which is apparently on a (printed) leaflet, is required to register for a reward system for participation:

  • Eligible participants can earn points which can be redeemed for gift cards worth up to $10 per month or $130 per year with bonuses.
  • Participants who register receive bonus points!

Google says it “will not use the information collected for this study to report advertising campaigns to advertisers or to serve you personalized ads.” The app’s home screen allows you to enable/disable data collection, while you can “View, manage and add other devices”. The connection to the Google account is offered as an option.

According to Google Play, the Online Insights Study mobile app launched on August 16.

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