Google Play Points program launched in India offers rewards for Play Store spending
Google Play Points is the latest program launched by the company’s Play Store rewards initiative in India. The Google Play Points reward program allows its users to earn points for every action they perform in the Google Play Marketplace. Among the list of actions, some actions include downloading new apps to subscribe to services, books and more that will start rolling out in the coming weeks. The Google Play Points program has four tiers which are determined as Bronze, Silver, Gold, and Platinum. All of these levels offer different benefits. The program is currently available in approximately 28 countries.
In a blog post, the search giant introduced the Google Play points program in India on Tuesday. With this program, Google will allow its users to earn points when they make purchases on Google Play, including in-app items, apps, games, and subscriptions.
Tiered tiers of the Google Play Points reward program are based on the number of points collected. Each new tier facilitates different perks and prizes depending on the tier they belong to.
Google partners with some popular apps and game developers to redeem points for special in-app items. In India, Google has partnered with over 30 players, including 8 Ball Pool, Evony: The King’s return, Ludo King and Ludo Star, as well as apps such as Truecaller and Wysa. Additionally, users can redeem their points for Google Play credit. Apart from the availability of the reward in 28 countries, Google claims that more than 100 users are also using it.
In the coming weeks, Google Play Points will also be available for country users. The program is free and there are no recurring or monthly fees to join. You can access it by tapping on your profile icon from the Play Store app on your Android device.
Competing with Apple’s App Store, Google Play Points was first launched in Japan in September 2018. The motive for launching the program was to encourage users to purchase more through the Play Store. It was later revealed that in South Korea and the United States in 2019. In some of the selected countries, redemption can be done in Google Play Points to rent a movie or buy an audiobook. In the United States, points can be used to support a charitable cause.