Google defers Play Store fees as Paytm launches own Android store

Faced with strong criticism of its Play Store billing policy, Google said on Monday that it had extended the deadline for Indian developers who use an alternative payment system to integrate with the Play Store billing system until March 31, 2022, delaying the application of a commission of 30 % on in-app purchases of digital goods from its Play Store in the country.

At time of announcement, the leading digital payment platform Payment which is involved in a standoff with Google, has launched an Android app mini-store to help local developers market their innovative products to the general public.

Google said that the application’s deferral of Play Store fees is intended to ensure that Indian developers have “enough time to implement the UPI for the subscription payment option that will be available at google play“.

The tech giant said it will also hold listening sessions with major Indian startups to better understand their concerns.

“We will be holding policy workshops to help clarify any additional questions about our Play Store policies,” Purnima Kochikar, director of business, games and apps development, Google Play, said in a blog post.

Developers and payment gateway players have criticized Google’s new in-app purchase policies, according to which those who use the Play Store to sell digital services will have to use the giant’s own integrated payment system. technology.

“Just because Google owns the door and gateway to this country’s digital ecosystem, they shouldn’t act arbitrarily and enforce their rules and regulations which are against the laws of our country,” said Vishwas Patel, Founder of CCAvenues and Chairman of the Payments Board. from India.

“Also, they cannot force Indian app developers / owners selling digital services to compulsorily use Google’s billing and payment system and charge 30% MDR,” he added.

Google Play’s payment policy isn’t new, according to Kochikar.

“In fact, over 97% of developers with apps on Google Play are already complying with the policy. To be clear, the policy only applies if a developer charges users to download their app or sell in-app digital items, which is less than 3% of developers with apps on. Google Play, ”she repeated.

According to the Internet and Mobile Association of India (IAMAI), at first glance, Google’s decision, even a legal one, is certainly not trivial.

“For many Indian start-up founders, this brings back fears of the not-so-old and deeply problematic revenue-sharing model between VAS service providers (mostly digital goods) and telecom operators,” said the IAMAI last week.

Amid the hubbub, Paytm said it will provide a list and distribution of mini-apps within its app at no cost.

For payments, developers will be able to offer their users a choice of Paytm Wallet, Paytm Payments Bank, UPI, net-banking and cards.

Over 300 application-based service providers such as Decathlon, Ola, Park +, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker have already joined the program.

“Paytm Mini App Store enables our young Indian developers to leverage our reach and payments to create innovative new services. For Paytm users, it will be a seamless experience that requires no separate downloads and allows them to use their preferred payment option, ”said Vijay Shekhar Sharma, founder and CEO of Paytm.

The company provides the Paytm wallet, Paytm Payments bank account and UPI free of charge and charges a 2 percent fee for other instruments such as credit cards.

Google recently removed the Paytm app from the Play Store for not complying with its gaming policies.

Paytm alleged he was “twisted by the arm” by the major search engine to conform to what he called “the biased policies of the Play Store which aim to artificially create Google’s dominance in the market” .

The Paytm app was restored to the Play Store after an interval of a few hours.

Dare Google, the financial services platform brought back the Paytm Cricket League with UPI cashback and scratch cards.

After a confrontation with Paytm, Google also sent notifications to Zomato and Swiggy for running cashback-based IPL games and the two food aggregation platforms have decided to suspend their virtual gaming leagues.


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