After lowering its Play Store commission from 30% to 15% in March, Google today announced it is making the same change to subscription fees, an update applicable to all app developers, reports The edge.

Right now, Google’s subscription policy works like Apple’s. Google collects 30% of a subscription in the first year, then reduces that percentage to 15% for each subsequent year if customers maintain an ongoing subscription.

Google recognizes that many businesses cannot take advantage of the fee reduction because of the continuous rule it enforces. The fee reduction was also previously limited to the first million dollars of revenue.

Apple also offers a 15% reduced subscription fee from day one, but this is limited to developers who are part of its App Store Small Business program, which is available to those earning up to $ 1 million during the course. of a calendar year. For other developers who are not part of this program, Apple takes a 30% discount until a subscriber has subscribed to a service for 12 months.

All apps in the Google Play Store will pay 15% instead of 30% for all subscriptions, but Google is also planning to further reduce fees for some e-books and music streaming service apps on demand. Fees can be as low as 10% for apps that fall into these categories.

Google is changing subscription fees as it faces increased regulatory pressure, as is Apple. It’s also in the same in-app purchase legal battle that Apple has with Epic Games, and is under the same scrutiny in the US and other countries.

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