Google and Android say Apple should stop ‘bullying’ iMessage

The folks at Google, Android may have finally lost patience with Apple. Some senior company executives have openly blamed Apple for shutting down its email ecosystem. Apple rejected the new messaging standard called Rich Communication Services (RCS). This communication system aims to standardize SMS services across all platforms and bring new modern features to normal messaging. Also Read – Apple to Release M2-Powered 13-inch MacBook Air and MacBook Pro This Year

Hiroshi Lockheimer, senior vice president of platforms and ecosystems at Google, sent out a tweet tagging a story about Apple’s iMessage being extremely popular among “tweens”. He directly equated Apple’s behavior with bullying and also claimed that this rejection of RCS by the US iPhone maker does not sit well with their marketing ideas of humanity and fairness. Also Read – Telegram Gets Download Manager, New Live Stream With Other Apps and More

In his tweet, he said, “Apple’s iMessage lock is a documented strategy. Using peer pressure and intimidation as a way to sell products is dishonest for a company that puts humanity and fairness at the heart of its marketing. Standards exist today to solve this problem. Also Read – Studio Display will work with Windows PCs, but Apple being Apple limits what it can do

Other Google executives also shared Lockheimer’s tweet. The official Android account on Twitter also re-tweeted his message with a direct jab on iMessages. The tweet read: “iMessage shouldn’t benefit from bullying. Texting should bring us closer together, and the solution exists. Let’s fix this as one industry.

What is RCS?

Rich communication services are like the next step in the evolution of SMS. Since even before the advent of smartphones, SMS has been the default messaging service. The introduction of RCS is long overdue and plans to bring some WhatsApp-like features to SMS including typing indicators, chat bubbles, read receipts and also the ability to send high quality images. Usually courier service will be much faster.

If Apple decides to open up to the new RCS standard, iMessage will not have the exclusivity of these features. The rebuke from top Google executives indicates the search giant is fed up with Apple’s iMessage policy.

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