Get the most out of iOS 15 updates on the App Store – TechCrunch

Final version iOS 15.0 was released on September 20. While there are no major changes to the operating system itself, Apple is touting that this new wave of updates will feature faster, more stable, and more convenient operations for users.

But what’s really important are a number of updates that will greatly affect developers and the presence of their apps on the App Store. There hasn’t been such a big change since the release of iOS 11 over four years ago.

With the new updates to iOS 15.0, new opportunities are opening up for developers, giving them more freedom and opportunities to test and market their work on this operating system. Let’s take a look at how developers can get the most out of iOS 15.0 and what these updates mean for the wider app community.

Optimize your product page with A / B testing

The most anticipated feature of this update is the updated product pages. Developers now have access to a tool for testing icons, screenshots and videos accessible directly from the App Store Connect management console, which will measure the impact of visuals on potential users.

It has been a while since the app community has seen such significant updates in the name of user experience.

Within the App Store ecosystem, the tested icon must be in the app version and it must pass the App Review approval process before it can be available to all users.

During this process, moderators check the app for banned content, inconsistencies, etc. that can have an impact on the user experience. What is the impact on downloads? We have already seen the results thanks to updates in the Google Play Store (which has a similar implementation), where the app icon for testing can be downloaded without updating the app and does not require moderator approval.

Screenshots and videos have a similar process. All of these need to be looked at first, and only then can they be used for testing. The last difference is that the ability to test the subtitle (a short description of the app) in Google Play is not available in App Store Connect.

This is important because developers can finally try out different icons, subtitles, etc. to measure what can have the most impact on consumers who view a product page. These results are available in the App Analytics section of the App Store Connect console. Developers can evaluate conversion changes, compare page performance, and decide to keep the new screenshots / icons or revert to old assets.

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