BlueStacks X to fill the Windows 11 Android application “Vacuum”

BlueStacks is launching a new cloud service that allows users to play Android games on any computer or smartphone – filling the “void” created by Microsoft’s failure to bring Android apps to Windows 11.

When Microsoft announced Windows 11 in early summer, one of the most surprisingly promised features was support for Android apps. However, Microsoft broke its promise and will launch Windows 11 next week without Android apps. Although Microsoft insists that Android apps will arrive later, it hasn’t even tested the installation with Windows beta testers yet.

In the meantime, BlueStacks aims to fill the void in two ways. The BlueStacks desktop client has long emulated Android apps on Windows PCs, allowing users to install apps from the Google Play Store and run them on their PCs and laptops.

This will continue alongside the new cloud service, BlueStacks X, which will offer more than 200 games when it launches today. With BlueStacks X there is no need to install anything locally, games are delivered efficiently as they are with services like Google Stadia and Microsoft’s own Xbox Cloud Gaming.

BlueStacks X works on Windows, Mac, iOS, Android, Chromebooks, and other platforms, and will be free. The company supports the service by running pre-roll ads before gaming sessions start.

The service will also be integrated with Discord, so players can launch games on their device by simply clicking a link in a Discord chat.

Microsoft’s mistakes

Bluestacks CEO Rosen Sharma said the launch of BlueStacks X was not a direct response to Microsoft’s failure to launch Android apps and has been in the works for three years. Nonetheless, he says his company can profit from the gap created by Microsoft.

“Microsoft has done us a great service,” said Sharma. “They created this giant vacuum cleaner with no product to sell. “

Sharma thinks Microsoft may have underestimated the complexity of bringing Android apps to Windows. “It’s actually a really tough space,” he said.

“Seventy thousand apps are read on BlueStacks [desktop app] and it’s on so many different machines – there are so many different PCs. It’s like Android’s fragmentation problem, but a hundred times [worse]. That’s why I’m not surprised that Microsoft hasn’t been able to deliver this. Even when Apple bought iOS on Mac, many developers actually disabled their apps.

Mobile benefits

BlueStacks X is, according to Sharma, the first time a company has attempted to offer mobile games – as opposed to console / PC games – via a streaming service. And those who can benefit the most are the people who don’t have high-end smartphones.

Sharma cites examples of popular mobile games such as Genshin Impact or Hearthstone, both of which require massive upfront downloads, leaving many users low on storage space, and then frequently providing important updates, delaying the experience of playing. gambling and potentially generating large mobile data bills.

Importantly, streaming also removes the need for kids to have expensive and powerful handsets to play the latest games. “With the cloud, if you want to try something new, all of your friends can try it almost immediately,” Sharma said. “And I think it’s really powerful.”

The challenge for BlueStacks will be to add support for the most popular mobile games, of which there are currently few in beta. Sharma says the company is working with developers to bring more titles to BlueStacks X.

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