Apple Updates App Store Payment Guidelines
Apple on Friday announced a major update to its App Store payments policy, allowing developers to provide information to their customers regarding payments outside the App Store, bypassing Apple’s commission of $ 15. at 30%.
New guidelines released by Apple say developers will be able to ask their users for basic information, such as names and email addresses, as long as it’s optional and not required to use their app. Previously, Apple didn’t allow developers to email users to their websites to pay for digital products. “To give developers even more flexibility to reach their customers, Apple also clarifies that developers can use communications, such as email, to share information about payment methods outside of their iOS app,” said Apple in a statement.
“As always, developers won’t pay Apple a commission on purchases made outside of their app or the App Store. Users must consent to the communication and have the right to opt out. By educating customers about alternative payment options, developers can avoid paying Apple’s commissions and, moreover, put competitive pressure on Apple to discipline its pricing, ”the company added.
It should be noted that Apple’s payment policy change still does not allow developers to have an independent payment system. However, Apple will now not prevent developers from including external links that direct customers to purchasing mechanisms that allow developers to communicate with customers through touchpoints voluntarily obtained from customers through account registration.
Meanwhile, Google also announced last week that it was reducing its Play store fees for all subscription services to 15% from the existing 30% as of January 1, 2022.
The Alliance of Digital India Foundation (ADIF), a think tank of more than 440 digital startups, called Apple’s new update a major victory for the developer and startup community that has stood up against the restrictive and anti-competitive practices of the two big tech giants through their AppStore / Play Store policies.
“Practices that restrict application developers in their product choices and user experience persist. For example, Apple has still not given in to the direct integration of alternative payment systems into its applications. It is now crucial to ensure that efforts to turn the app economy into a fair market are sustained. It is only when all of these restrictive practices are also removed that the app market can be seen as a real level playing field for innovation to flourish, ”said Sijo Kuruvilla George, Executive Director of ADIF.